Primetime Sports

Introduction

Created a clean, responsive portfolio that drove 70% more client inquiries.

Details

Services :

UX/UI Design

Product Strategy

Client :

Primetime Sports

Year :

2023

Timeline :

8 Weeks

Credits

Creative Director :

Natalie Kim

Brand Designer :

Lucas Meyer

Web Designer :

Hana Cruz

Developer :

Andre Salim

The Challenge

Translating a Distinct Architectural Philosophy into a Visual Identity and Digital Experience

Krona’s work was bold, precise, and conceptually driven — but their branding and digital presence fell short of communicating that. They needed a new identity and web platform that matched the strength and discipline of their architectural voice while remaining flexible for project documentation and storytelling.

Our Solution

Designing a Brutalist-Inspired Identity and Portfolio Experience That Embodies Structural Precision

We created a bold, type-forward identity system inspired by architecture itself — geometric, grid-aligned, and unapologetically minimal. The website followed suit: a modular layout, high-contrast palette, and custom photography showcasing light, form, and texture. Every design decision was grounded in clarity and restraint, allowing Krona’s work to remain the hero.

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