San Cristobal
Introduction
Details
Client :
San Cristobal
Year :
2023
Timeline :
6 Weeks
Credits
Creative Director :
Lucas Meyer
Brand Designer :
Hana Cruz
Photographer :
Dario Lin
Stylist :
Amaya Rowe
The Challenge
Velto wanted to keep its roots in subculture while preparing for a national eCommerce rollout. The brand needed to feel gritty, confident, and expressive — but still deliver a strong, flexible system that could grow across platforms, drops, and campaigns.
Our Solution
We developed a brand identity using industrial-inspired typography, punchy layouts, and a muted but moody color system. Photography was shot on-location — skateparks, alleys, city textures — highlighting the brand's roots in movement and street culture. From logo to lookbook, we ensured every piece felt honest and ownable.
